Shanel Amari
Shanel Amari: Building a Creator Brand
The Context
Shanel Amari is a content creator based in New York City. She had the audience and the engagement, but her digital presence was fragmented—social media content that didn't connect to a cohesive brand, and no central hub for brands and partners to learn about her work.
She came to VSNRY because she needed consistency. A brand that showed up the same way across platforms. A site that could house all of her media projects, blogs, and brand partnerships under one roof. And a media kit that made it easy for brands to say yes.
The Insight
For content creators, the difference between one-off sponsored posts and sustained brand partnerships often comes down to infrastructure. Brands want to work with creators who look professional, have clear audience data, and make the partnership process frictionless. The talent was already there—what Shanel needed was the system to showcase it.
The Approach
Website Design. We enhanced the design and functionality of her site—making it visually appealing, user-friendly, and capable of housing all her work in one place: media projects, blog content, and brand partnership highlights.
Media Kit. We created an updated media kit with everything brands need to evaluate partnership opportunities: audience demographics, engagement metrics, past collaborations, and clear contact pathways.
Content Strategy. We aligned her social presence with the new brand identity, creating consistency across platforms that reinforced her positioning.
VSNRY
Visionary Rising (VSNRY) is a creative agency specializing in strategy, marketing, and immersive brand experiences that drive culture and impact. VSNRY is part of the INGENIUS ecosystem — the operating system for culture, creators, and commerce.
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