PRODUCT LAUNCH STRATEGY
Visionary Rising had the opportunity to work with Personal AI, an AI that’s trained on the memories that move you, to develop their launch strategy for Product Hunt and CES.
We developed a strategy that included multiple points of activation for users to learn more about the product and build an authentic connection with the Personal AI team.
Scroll below to learn more about the activation:
In 2021, Personal AI wanted to launch its product and acquire users in order to hit key milestones after their raise.
DESIGN TEAM & STRATEGIST.
PR + LAUNCH STRATEGY
5K NEW USERS, #1 PRODUCT HUNT
CES PRODUCT OF THE YEAR
Created an outreach list to top media contacts in Tech, Entertainment, and Emerging tech. - Managed detailed release and embargo terms. - Creation of Press Releases + on-site content.
Built User Journey & Ideal Customer profiles for launch strategy. - Secured top 'Hunter' for launch and organized multi-launch effort. - Secured placement in Product Hunt 'Launches of the Week' - Developed onboarding funnel to easily onboard users from PH -> Waitlist -> Platform
WHAT WE DID